Tag Heuer Monaco

In 1969, TAG Heuer (then Heuer) presented the Monaco, a watch that would revolutionize watchmaking conventions. Named in tribute to the prestigious Monaco Grand Prix, this watch was the world's first waterproof square chronograph automatic watch. It symbolized the unbreakable bond between TAG Heuer and the world of motorsport.
 
The Monaco model is instantly recognizable thanks to its square case, a bold innovation at a time when round watches dominated the market. This unique design is the result of a collaboration between Jack Heuer, the company's CEO, and watch engineer Willy Breitling.